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Print Design

Catalogue design

1st March 2019

hummel UK catalogue

A catalogue can say a lot about your business. If it’s clean and well organised then you customers will trust your brand.

The Client:

Established in 1923, hummel® has a long history of creating sportswear, an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Both defining and defined by the Danish design tradition, hummel® works with clean lines, but also with mad love for the edgy look and strong colour combinations; a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist.

the brief

To produce a printed catalogue of core products for the UK and Ireland market

Several times a year, a new collection is launched with new exciting styles.

Each time requires the design, production and management of a new catatogue to showcase the brand’s products with a view to expansion into the UK sportswear market place.

The project requires photo retouching, layout and print production skills.